Research on the Effectiveness of Brand Apology Strategies in Crisis: Cross-National Comparison Based on Attribution Theory and Cultural Differences. Socio-Humanities, [S. l.], v. 1, n. 1, p. 46–55, 2025. DOI: 10.63333/sh.v1n14. Disponível em: https://ojs.awpublishing.org/sh/article/view/38. Acesso em: 19 apr. 2025.